Our Leadership Team

Tom Aley
Co-CEO, Founder
Tom has been a founder of several startups, a venture investor for an $8 billion media company, a public company executive, and a board member for 11 companies. He’s been involved in the funding and exiting of over 17 startups to corporations including IBM, SAP, News Corp, Informatica, Akamai, and Dun & Bradstreet. Tom’s golf obsession has taken him to dozens of courses across America as well as a few in Scotland.

Tom Rauker
Co-CEO
Tom is the President and Co-CEO, leading all teams and operations of the company. Prior to joining Aidentified, Tom served as the Global COO of Dun & Bradstreet (NYSE:DNB) where he oversaw all global operations. During his tenure, he was a key leader in the privatization of the company and the subsequent IPO to bring the company back to the NYSE. Tom and his wife have five grown children. He enjoys landscaping and spending time in his barn doing woodworking.

Steve Marshall, CFA
Chief Product Officer
Steve Marshall is the Chief Product Officer at Aidentified, where he leads the company’s overall product vision and strategy. With more than 25 years of experience in financial services, Steve has held leadership roles spanning data & analytics, software development, and investment management. Before joining Aidentified, he held senior positions at BNY Mellon and State Street Corp. A long-time Bostonian, Steve is a passionate Red Sox fan who enjoys boating and cooking elaborate meals—most of which his family refuses to eat.

Dan Koch
Chief Technology Officer
Dan heads our software innovation, specializing in machine learning and scalable system architectures. With a 25-year tenure in software and tech, including pivotal roles at Sporting News and Empowered Benefits, Dan's journey began as the inaugural hire at American City Business Journal's digital division after graduating from Villanova University. Outside the tech realm, Dan aspires to be a gourmet chef and feed his hungry teenagers.

Juliana Spofford
General Counsel and Chief Privacy Officer
Juliana has over 30 years of experience providing legal advice to data services and information technology companies, such as NetProspex, Inc. (sold to Dun & Bradstreet) and Generate, Inc. (sold to Dow Jones). Prior to joining Aidentified, Juliana was the global Chief Privacy Officer at Dun & Bradstreet where she was responsible for their global privacy compliance program. She likes to read, hike, canoe and kayak and recently joined the pickleball trend.

Dan Cavanaugh
Head of Wealth Management
As the General Manager of Wealth Management, Dan leads strategic growth and guides client engagement across all facets of this key vertical for Aidentified. Dan brings over 25 years of experience at the intersection of software and financial services, providing technology solutions for some of the world’s largest wealth and asset management firms. Prior to joining Aidentified, he served as Global Head of Products and Services for BNY Data & Analytics, including Eagle Investment Systems. Dan is an avid New York Mets fan and also enjoys trips to the beach and traveling with his family.

Our Board

Jay Kern
Founder & General Partner, Kern Capital, LLC
Jay Kern is the Founder and General Partner of Kern Capital, LLC, focusing on life sciences private equity investing. He previously led Kern Whelan Capital for 13 years, managing investments in sectors like life sciences, technology, and manufacturing. Jay has been involved in several successful exits, including Reata Pharmaceuticals and Apton Biosystems. Outside of work, he enjoys golf, tennis, skiing, classical music, and fine arts.

Matt Conway
Senior Vice President of Business Development, Shields Health Solutions
Matt Conway is the Senior Vice President of Business Development at Shields Health Solutions, leading partnerships with hospitals nationwide. He previously spent 14 years at EMC Corporation, where he served as Global Vice President of OEM Sales and held leadership roles in strategy, operations, sales, and marketing. Matt began his career as a Principal Consultant at PricewaterhouseCoopers. He graduated summa cum laude from Boston College and earned an MBA from Babson College's F.W. Olin School of Business.

Greg King
Senior Director & Head of Wealth Management, FactSet
Greg is the Senior Director and Head of Wealth Management at FactSet, where he leads financial performance and strategy for the business unit. With over 28 years at FactSet, Greg has driven innovation in sales, strategy, and product development, notably in helping create the award-winning Advisor Dashboard and launching key products like FactSet Widgets and Intelligent Prospecting. He holds an Economics degree from Boston College and lives in Surrey with his wife and three daughters.

Darr Aley
Co-founder
As an entrepreneur, Darr has spent the last twenty years building companies in the B2B and B2C data analytics segments in every stage of development and seen them through to billions of dollars in exit value. Prior to starting Aidentified with his brother Tom, they built and sold data analytics company, Generate (News Corp, 2008) and invested in Netprospex (D&B, 2015). Prior to Generate, Darr was at Amazon where he helped direct corporate development and M&A.